Summer 2023 - Gingerline's Flavourology becomes part of Subway's large brand launch for the new Subway Series range.

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The project: A 100 person press and influencer event to launch A New Way To Subway - Subway Series.

The concept: An interactive art gallery style space, which brought to life five hero products in fun, inspiring or visually mind bending ways.

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Watch the video to see how people got into bed with the Big Breakwich, how Great Caesar got a street-style make over, how The Baller became a bougie secret bar and how Tex Mexan too us to Luis Barragan's world in Mexico.

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What we did:

Venue search & selection

Concept creation (in collaboration with Taylor Herring)

Set design & production (in collaboration with Sally Hogarth)

Audio & lighting design (in collaboration with Wave Co)

Event styling

Event logistics

Project management

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