A New Way To Subway
TAP FOR SOUND
Summer 2023 - Gingerline's Flavourology becomes part of Subway's large brand launch for the new Subway Series range.
The project: A 100 person press and influencer event to launch A New Way To Subway - Subway Series.
The concept: An interactive art gallery style space, which brought to life five hero products in fun, inspiring or visually mind bending ways.
Watch the video to see how people got into bed with the Big Breakwich, how Great Caesar got a street-style make over, how The Baller became a bougie secret bar and how Tex Mexan too us to Luis Barragan's world in Mexico.
What we did:
Venue search & selection
Concept creation (in collaboration with Taylor Herring)
Set design & production (in collaboration with Sally Hogarth)
Audio & lighting design (in collaboration with Wave Co)