Soap & Glory
Call of Fruity Luau
London
How to make the beauty press stand up and take notice?
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When Soap & Glory approached us to help with the launch of new products within their Call of Fruity range, we took the challenge by the horns and created a two part adventure using a hidden rainforest shower handle to access the secret luau party including a five course tropical tasting menu.
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Guests first entered a 'classic' Soap & Glory spa-like room, with product display and bubble cloud formations. Yes they enjoyed a delicious, colour-matched, tropical cocktail and were able to sniff the wonderful produce, but that's not enough in our world.
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Enter Gloria, stage left, our singing, bikini clad host, to tell you more about how you can, "Wash your troubles away, and play play play", when using Soap & Glory Smart Foam Mousse <bespoke song writing>
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When she's finished singing in her [pre-recorded] shower scene, she encourages the guests to enter her rainforest shower, using the shower handle to access the hidden tropical paradise in the basement.
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Welcomed by a vocal harmony group our invited guests from the UK's beauty press and influencer community enjoy a five course tasting menu inspired by the scents of the produce - ginger, mango, grapefruit, hibiscus, coconut.
Instagram-worthy, bragging rights-worthy, tell your friends-worthy, it was the hot ticket in town.
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