Gingerline's Institute Of Flavourology Only the Brave will Dine

HTC Popup Picnic

A rooftop somewhere in London
July 2013

Gingerline created a mini ‘pop-up’ picnic in a secret location in East London, where we led excited journalists and lucky guests up to a view-filled rooftop for a fabulous four hours of picnics, punch and perspective-altering props!

Using the simple theme of ‘Big and Small’ guests supped amongst the Herculean ice-creams, rock-candy and deckchairs, whilst devouring mini-picnics and seaside treats.

'For the launch of HTC One mini, Fever PR worked closely with Gingerline to push the boundaries of a traditional media event, finding creative and inventive solutions to bring to life the unique smartphone technology in a dynamic setting that encouraged guests to try out the product in an exciting and memorable way.'

Jo Chappel Head of Insight and Creativity, Fever PR

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