Gingerline's Institute Of Flavourology Only the Brave will Dine

Escapology

TT Liquor
January 2019


What form of escape would you choose? Adventure, Culture, Climate or Relaxation?

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In partnership with Culture Trip and British Airways American Express® Credit Card, Flavourology was tasked with creating an immersive food and travel experience to highlight some of Europe's top destinations.

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Guests who attended ‘Escapology’ were invited to fly (climb, dance and sing) through a series of immersive spaces designed to feed their minds, bodies and souls. This was a one-off, sensory, experience that took guests around Europe – without leaving London.


Destinations:

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Global Concierge: Guests started their journey in the 'Global Concierge', a premium yet slightly eccentric travel service; the jumping off point to a whole world of different experiences.

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Zermatt – Escape through Adventure: The start of the experience saw guests 'climbing' Zermatt's mightiest mountain - The Matterhorn. Once the team reached the base camp at the Hornihutte they were rewarded with a delicious feast of rösti, Tête de Moince cheese & glühwein.

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Seville – Escape through Culture: Once finished, the team were asked to journey through to National Museum of Flamenco in Seville. There they were greeted by a Spanish Flamenco teacher who asked them to select a costume from the rail - it's time for their dance lesson. As a reward for completing the class, the kitchen prepared some traditional pintxos before departing to their next destination.

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Mykonos –Escape through Climate: Onwards in our edible experience to the Greek island of Mykonos. The Taverna owner’s daughter welcomes them in, seats them at a large table and teaches guests passionately about local Greek wine. They soak up the atmosphere of this meal by the sea shore whilst enjoying our lamb soulaki inspired salad.

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Budapest – Escape through Relaxation: Guests finish their experience in one of Budapest's famous ruin bars to take part in an open mic night, or just sit back and relax. The drink Flavourology’s reinvention of the espresso martini – Patron PX w/ molasses sugar syrup & smoked milk foam.

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Finally the travellers were met by brand ambassadors to receive their goodie bags or find out more about British Airways American Express® Credit Card before departing.

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